Carefully Crafted, Cattle-Free.
We're reshaping the future of nourishment by enhancing nature's wisdom with scientific innovation. We start with cheese, allowing you to have your cheese and eat it too.
Not a single cow in sight.
Not a single cow in sight.
Carefully Crafted, Cattle-Free.
Not a single cow in sight.
We cracked the code
Finally is at the forefront of molecular farming, modifying plants by using proprietary
AI engines to plan and produce proteins.
We cracked
the code
the code
Finally is at the forefront of molecular farming, modifying plants by using proprietary
AI engines to plan and produce proteins.
Lab
Modify the genetics of plants
We use AI engines to plan protein structures, and find the best ‘host’. We then modify the host so it can grow what the food industry needs.
Farm
Using plants as bioreactors
That’s the molecular farming part: we grow plants, and the plants, sustainably using soil, sun and water grow the proteins we’ve planned inside.
Table
Extract proteins & make food
When the plant is grown, the protein is harvested, and used as if it was obtained from a cow. It’s not a substitute, it’s the real thing.
No cow?
No problem.
No problem.
Cows are a wasteful source of protein
Humans ingest cow-based protein, and they enjoy it very much. Throughout history, humans could afford it, environmentally and morally.
It's clear now that we need additional sources for these proteins: This is where we, finally, step in.
It's clear now that we need additional sources for these proteins: This is where we, finally, step in.
The existing formula to get cattle-proteins: 
This formula gives humans steak, milk and cheese - but also gas emissions.
Calf
+
Soil
+
Water
+
Feed
=
Dairy cow
Feed
Cattle proteins
Gas Emissions
Finally, there’s a better formula: 
This formula produces plants that have the ability to produce the exact same proteins: The result is still steak and cheese but also feed for animals from the unused part of the plant. Oh, and a break for the planet.
Sun
+
Soil
+
Water
=
Finally's Plants
First,
say cheese.
say cheese.
We can craft proteins to make meat, cheese and eggs.
But we decided to start with cheese because, well, have you tried cheese?
Moreover, we’ve seen what it takes to make cheese from a cow, and tasted current substitutes. We know that when we launch our casein (casein is the protein that makes cheese cheesy) we'd make a case for a new generation of plant based products that are not 'almost' or 'taste like' but finally, the real thing.
Moreover, we’ve seen what it takes to make cheese from a cow, and tasted current substitutes. We know that when we launch our casein (casein is the protein that makes cheese cheesy) we'd make a case for a new generation of plant based products that are not 'almost' or 'taste like' but finally, the real thing.
100% cheese
0% cow
0% cow
It's cheese that understands the assignment:
be delicious, be sustainable, and be kind to our planet.
'Finally Cheese' is a thoughtful evolution in cheese-making. Our goal is to offer a sustainable, plant-created casein that is both functional and responsible to the planet. Rooted in the power of science and the richness of nature, we use genetics to create casein to craft a cheese that's gentle on our planet and a joy for the taste buds.
'Finally' is about offering a choice that reflects both taste and conscientious living – a slice of the future, today.
'Finally' is about offering a choice that reflects both taste and conscientious living – a slice of the future, today.
Who we are
Dafna Gabbay
Co Founder & CEO
Until forming Finally, Dafna was the Founder and CEO of Curical Technologies that develops copper-based antimicrobial technology for medical devices. Her 20+ years career includes roles as a Marketing and Business Development executive in startups, as well as vast experience in advertising agencies in NYC on accounts like IBM and Motorola. Dafna holds an MS in Marketing from Baruch College and an LLB from the Hebrew University
Dr. Basia J. Vinocur
Co Founder & CTO
Dr. Basia J. Vinocur, former VP of R&D at Evogene Ltd. and head of Genomics at Casterra, brings over 15 years of agricultural biotech experience to Finally. She's known for her work in crop productivity and partnerships with industry giants like Bayer and Corteva. With 110 patents and 10 publications, her expertise in genomic modifications spans GMO and non-GMO plants. Her education includes an Agronomist Engineering degree and a PhD from Hebrew University.
Stronger
together
We come backed by some of the strongest players in the game
We set out to do big things, after all.
Evogene (NASDAQ:EVGN, TASE: EVGN.TA) is a leading computational biology company focused on revolutionizing product discovery and development in multiple life-science based industries, including human health and agriculture, through the use of our broadly applicable Computational Predictive Biology (CPB) platform.
The Kitchen is a global leader in launching good tech start ups to high acclaim. They invest in, nurture and commercialize cutting edge technology startups that can add value across the global food chain
